The Importance of professional Real Estate Photography

Recently I found myself doing some Social Media Image work for local real estate companies.
We’re talking about people working real hard to raise the bar in Puerto Vallarta’s real estate market, but then I realized that actual images in the MLS are not as good home sellers as many of their agents are.

There’s no other way to say that good quality Real Estate Photography is absolutely essential to properly market a home for sale.

As every advertiser knows, a good marketing campaign starts with great photos. And a picture is worth more than 1,000 words.

Research conducted by Nielson on-line and reports from agents indicate that 80% of buyers prefer good photography when looking for properties on the Internet. Leads can increase by DOUBLE when using professional photography.

It is hard to believe that a real estate agent would use any of these to promote a listing. And it is even more surprising that the property owner would allow it. These photos are a shame!

Agents that take their own photos may be doing their vendors a massive injustice!

Home buyers and agents often browse through hundreds of photos a day, just to find a few homes that match their interest. Photos are worth a thousand words and tens of thousands of dollars. Photos should be inviting and enticing.

What continues to amaze me is the poor quality of photographs that are meant to sell a house. Blurry photos, dark photos, crooked photos – these are common place.

If you can make your house stand out from the pack with more attractive and enticing imagery, it will give you an edge. At the very least, you will motivate more people to look at the house, and every looker is a potential buyer. Now that the real estate market has cooled down in many areas of the country, getting the best possible house pictures online is more crucial than ever.

We use state of the art high-resolution Digital SLR cameras with multiple lenses to capture our images. In addition our specialty photo editing software give our photos a look and feel unique to anything else. Email us to get a quote: vapphotography@yahoo.com

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